BLACK WOMEN TAKING CHARGE

Profiles of Black Women Entrepreneurs


PUBLICATION DATE: 30 November 1997

Black Women Taking Charge is a lively and informative book in which twenty-one successful Black businesswomen share the secrets of their achievements.

This unique and long-overdue book features a wide variety of businesses, from the unusual, (Graphology), to the familiar, (Fashion). Based on in-depth, face-to-face interviews, the book meticulously examines the ups and downs experienced by these women who opted for the challenge of business ownership.

Written in an easy-to-read question and answer format, it explores many interesting issues:

* Why Black women go into business ownership

* The challenge of double discrimination, (racism and sexism).

* Attaining start-up and expansion capital.

* Strengths and weaknesses and how to optimise them.

* Developing business strategies.

* Management styles.

* Coping with domestic commitments and business ownership.

The book seriously challenges the myth that Black women are not economically productive members of the community, and it should be essential reading for everyone, regardless of gender or race.

With twenty-one personal accounts of the complexities and rewards of entrepreneurship, it gives a comprehensive insight into establishing and managing a successful enterprise.

"Black Women Taking Charge, will inspire those who have given thought to starting their own business and gives an insider's practical view on what is, without doubt, one of the most challenging, uncertain, exciting and, ultimately, rewarding fields to venture into." Chrystal Rose

A television documentary based on the book is planned for 1998, to be made by Eteme Productions, part of the EW International Ltd. Group.

Written by Emete Wanogho, MBA, MCIM; a Black woman entrepreneur who has comprehensive knowledge and personal experience of business ownership.

*****

Black Women Taking Charge is competitively priced at £12.99 and further details can be obtained from the Administrative Manager, Nina Anderson, at EW International Ltd., 31 Brockill Crescent, London SE4 2QA. Tel . 0171 732 7602 Fax. 0171 277 8629.

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